Smytten is India’s largest trial and discovery platform, offering consumers a chance to try premium products across various categories like beauty, grooming, food & beverages, and health & wellness. The platform provides a seamless sampling experience, allowing users to explore and try products before committing to full-size purchases. As the platform expanded, Smytten required an end-to-end digital solution, encompassing design, development, cloud scaling, and testing, to ensure scalability and exceptional user experience.
Smytten faced several key challenges as it aimed to enhance its platform and grow its user base
As a platform with a focus on discovery and sampling, Smytten required a user-friendly and intuitive interface that would engage users and guide them effortlessly through the product trial process. The design needed to be visually appealing while also scalable to accommodate new features and product categories.
Smytten needed a robust backend capable of handling various user journeys, from browsing and selecting trial products to ordering and receiving personalized recommendations. The development had to ensure seamless functionality across multiple devices (mobile, tablet, and desktop).
With rapid user growth, Smytten needed a cloud solution that could handle spikes in traffic, especially during peak marketing campaigns and seasonal sales. The platform had to scale automatically to ensure uninterrupted service.
Given the platform's size and complexity, rigorous testing was crucial to identify and address bugs, security vulnerabilities, and performance bottlenecks. Smytten required continuous integration and delivery (CI/CD) pipelines to ensure regular updates without disrupting user experience.
Amplework Software provided an end-to-end solution for Smytten, covering design, development, cloud scaling, and testing, ensuring that the platform could meet the demands of its growing user base.
We designed a highly engaging and intuitive user interface that encouraged exploration and discovery. The design incorporated a seamless product trial experience, personalized recommendations, and easy navigation across various categories. The interface was built to scale, allowing Smytten to expand into new product lines and features without compromising user experience.
We developed a comprehensive backend architecture that supported complex user journeys, including trial product selection, personalized recommendations, order processing, and real-time inventory management. The backend was optimized for performance, ensuring that users experienced fast load times and a smooth checkout process.
Smytten’s platform was migrated to Amazon Web Services (AWS) to enable automatic scaling during high-traffic periods. We utilized AWS services like Elastic Load Balancing (ELB) and Auto Scaling to ensure the platform could handle sudden increases in traffic during marketing campaigns, ensuring no downtime or slowdowns.
We implemented automated testing frameworks to ensure continuous performance optimization and security. Through CI/CD pipelines, we enabled frequent updates and bug fixes without disrupting the user experience. This allowed Smytten to launch new features quickly while maintaining platform stability.
Our design team worked closely with Smytten to create a user-friendly and visually appealing interface. We focused on creating an immersive discovery experience that was intuitive for first-time users while offering easy navigation for returning customers. The design was optimized for mobile and desktop users, ensuring consistency across devices.
We developed a robust backend using a microservices architecture, allowing different components of the platform (such as product browsing, inventory, recommendations, and user profiles) to work independently but seamlessly. The backend was integrated with third-party services for payments, shipping, and user notifications.
We migrated Smytten’s infrastructure to AWS, leveraging services such as Amazon RDS for database management, Elastic Beanstalk for deploying and scaling web applications, and CloudFront for content delivery. These services ensured the platform could handle increasing traffic without latency or downtime, especially during flash sales and peak user activity.
We implemented automated testing at various stages of development, including unit testing, functional testing, and performance testing. The CI/CD pipeline allowed us to deploy new updates, patches, and features rapidly, ensuring that Smytten remained agile in addressing user feedback and market demands.
Amplework Software’s end-to-end solution enabled Smytten to deliver a seamless product discovery and trial experience while ensuring the platform’s scalability and performance
Increase in User Engagement
The redesigned interface and personalized product recommendations led to a 35% increase in user engagement, as users found it easier to explore and try new products.
By migrating to AWS and implementing cloud scaling, Smytten experienced a 50% improvement in platform performance, even during high-traffic periods. The platform’s uptime increased, ensuring a smooth experience for users at all times.
Improvement in Platform Performance
The CI/CD pipeline allowed Smytten to launch new features and updates more frequently, enabling faster time-to-market for new product lines and improving overall user satisfaction.
Seamless Rollout of New Features
The move to cloud infrastructure and automated scaling reduced the operational costs associated with managing and maintaining servers, allowing Smytten to reinvest in marketing and product development.
Reduction in Operational Costs
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